Spoof Ad vs Nike - 1107 Words

| Spoof Ad vs. Nike | Samantha Kong | DeVry University | | Author Note | This paper was prepared for ENGL135ON, Section CB, taught by Linda Record. | Spoof Ad vs. Nike In America, many people are not aware of the global problems that are happening around them. Whether it is inside or outside the United States, there are many issues that are still going on that need to be recognized. Advertisers and political leaders are bringing more awareness everyday through their words and texts. A good example of this is through spoof ads, which portray the real truth about a company or a major issue, like eating disorders and global problems. This spoof ad that I have chosen seems to be a Nike advertisement at first glance, but†¦show more content†¦It is a picture of a man jogging along a long road that goes past the horizon behind him. To the right of the picture is the text, Who says you can t run away from your problems? Under that is the Nike swoop with the slogan, Just Do It. In the horizon there are dark clouds and a very musty foggy look. This represents the problems that everyday people have and want to run away from. Going a way from that dark horizon is a long path that ends up at the front of the picture with a man running. It is much brighter here than it is in the horizon, which leads me to believe that because he is running with Nike shoes, he is running away from all those problems to a place he doesn t have to worry about them. Many people go jogging to relieve stress or tension, so they would be able to relate by looking at this ad. The picture that Nike is trying to paint in this advertisement is that by having Nike shoes, a person can run away from their problems and be happy. In reality, no one can run away from any problems just by having shoes, which means that this advertisement gives consumers the wrong idea of why a person would buy Nike shoes. Between these two advertisements, the spoof ad makes a much stronger argument than the Nike advertisement. The spoof ad has a powerful message that emotionally touches people. It is a message that many people did not even know about. In contrast, the Nike advertisementShow MoreRelatedPepsi and Its Competitors4636 Words   |  19 Pagescommunication tool †¢ Social Networks †¢ Connections †¢ Music, sports, politics, sex, hobbies †¢ Sub-category includes customizable social networks – eg Ning, KickApps †¢ †¢ Video/Image sharing sites †¢ Upload and share; The blurring of ‘public’ vs ‘private’ Social Media Aggregators †¢ ‘FriendFeed’, ‘socialthing’ †¢ Centralize users’ various profiles; manage multiple conversations from one location †¢ Social News Aggregators †¢ Submit links to content on other websites †¢ Ranked by discussionRead MoreGp Essay Mainpoints24643 Words   |  99 Pages GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technologyRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pages Leadership is a Process, Not a Position 1. Leadership is Everyone’s Business  © The McGraw−Hill Companies, 2005 12 Part One Leadership Is a Process, Not a Position FIGURE 1.2 The leadership/ followership Mà ¶bius strip. Le ip ersh ad F oll o w e rs position or role; followers are part of the leadership process, too. In recent years, both practitioners and scholars have emphasized the relatedness of leadership and followership. As Burns (1978) observed, the idea of â€Å"one-man