Spoof Ad vs Nike - 1107 Words

| Spoof Ad vs. Nike | Samantha Kong | DeVry University | | Author Note | This paper was prepared for ENGL135ON, Section CB, taught by Linda Record. | Spoof Ad vs. Nike In America, many people are not aware of the global problems that are happening around them. Whether it is inside or outside the United States, there are many issues that are still going on that need to be recognized. Advertisers and political leaders are bringing more awareness everyday through their words and texts. A good example of this is through spoof ads, which portray the real truth about a company or a major issue, like eating disorders and global problems. This spoof ad that I have chosen seems to be a Nike advertisement at first glance, but†¦show more content†¦It is a picture of a man jogging along a long road that goes past the horizon behind him. To the right of the picture is the text, Who says you can t run away from your problems? Under that is the Nike swoop with the slogan, Just Do It. In the horizon there are dark clouds and a very musty foggy look. This represents the problems that everyday people have and want to run away from. Going a way from that dark horizon is a long path that ends up at the front of the picture with a man running. It is much brighter here than it is in the horizon, which leads me to believe that because he is running with Nike shoes, he is running away from all those problems to a place he doesn t have to worry about them. Many people go jogging to relieve stress or tension, so they would be able to relate by looking at this ad. The picture that Nike is trying to paint in this advertisement is that by having Nike shoes, a person can run away from their problems and be happy. In reality, no one can run away from any problems just by having shoes, which means that this advertisement gives consumers the wrong idea of why a person would buy Nike shoes. Between these two advertisements, the spoof ad makes a much stronger argument than the Nike advertisement. The spoof ad has a powerful message that emotionally touches people. It is a message that many people did not even know about. In contrast, the Nike advertisementShow MoreRelatedPepsi and Its Competitors4636 Words   |  19 Pagescommunication tool †¢ Social Networks †¢ Connections †¢ Music, sports, politics, sex, hobbies †¢ Sub-category includes customizable social networks – eg Ning, KickApps †¢ †¢ Video/Image sharing sites †¢ Upload and share; The blurring of ‘public’ vs ‘private’ Social Media Aggregators †¢ ‘FriendFeed’, ‘socialthing’ †¢ Centralize users’ various profiles; manage multiple conversations from one location †¢ Social News Aggregators †¢ Submit links to content on other websites †¢ Ranked by discussionRead MoreGp Essay Mainpoints24643 Words   |  99 Pages GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technologyRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pages Leadership is a Process, Not a Position 1. Leadership is Everyone’s Business  © The McGraw−Hill Companies, 2005 12 Part One Leadership Is a Process, Not a Position FIGURE 1.2 The leadership/ followership Mà ¶bius strip. Le ip ersh ad F oll o w e rs position or role; followers are part of the leadership process, too. In recent years, both practitioners and scholars have emphasized the relatedness of leadership and followership. As Burns (1978) observed, the idea of â€Å"one-man

The Mind And Body Problem - 1443 Words

Abstract: It is more reasonable to think that the patient has the usual range of mental states. Behaviours visually express mental states better than knowing if one has a Cartesian soul or the requirement of a normal human brain. Body: It is reasonable to think that the patient has the usual range of mental states because she is behaviourally indistinguishable from a normal human. Behaviours make mental states more evidentially obvious than knowing the brain state of a patient or if they have a Cartesian soul or not. Doctor 4 provides the argument that since the patient is behaviourally indistinguishable from a normal human, she has the usual range of mental states. Gilbert Ryle’s view on the mind and body problem stems from â€Å"Philosophical or logical behaviourism† (Wk. 8-1, Slide 18). This view means that the idea that ascriptions of mental states correlates to â€Å"dispositions of behaviour† (Wk. 8-1, Slide 18). Behaviourists describe that saying, â€Å"I am in pain, does not report an inner state, but rather is part of being in pain† (Wk. 8-1, Slide 23). B.F. Skinner, a psychological behaviourist, also believes that mental states correlate to behaviours. Psychological Behaviourism is defined as, â€Å"studying the mind by studying behaviour† (Wk. 8-1, Slide 26). Skinner’s black box is an experiment to observe â€Å"stimulus/response pairings† (Wk. 8-1, Slide 26). Suppose we were to subject the patient to a number of stimuli in a test enviro nment, and noted down her behaviours. We wouldShow MoreRelatedThe Mind And Body Problem1046 Words   |  5 PagesPatel December 13, 2014 PHILO 1100-091 The Mind and Body Problem The issue of the origins of consciousness has been a problem that has philosophers and scientists alike, puzzled for years. Is it a matter of science? Can it be explained through neurobiological processes or is it just something that simply cannot be reduced to words? 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Conversely, Nagel, a dual aspect theorist, contends that the mind and body are not substances but differentRead MoreWhy The Mind Body Problem1200 Words   |  5 Pagesworld, there is a battle going on that most of us are completely unaware of, and it is all comes down to the mind-body problem. The mind-body problem is how the mind and the body interact with each other. The mind is the mental side of things; thoughts, imagination, and most importantly consciousness, whereas the body is the physical side; the make up of your brain neurons and your body. On one side of this argument we have the Materialists, and according to the Oxford Dictionary, materialismRead MoreThe Theory Of The Mind Body Problem1198 Words   |  5 PagesIn the philosophical world there is a constant controversial debate of the mind body problem. This debate focuses on the different interpretations of the brain and its correlation to the consciousness. Philosophical theorists have used several approaches to explain this extremely subjective matter. The idea that the conscious being apart of the body or mental is diverse and theoretically proven to an indirect statement in comparison to the various arguments provided. Thus one may need to take a direct

Learning from the patient Free Essays

The healthcare profession involves augmentation of a patient’s condition through therapeutic intervention.   The shared moment between a healthcare worker and a patient who is unbearably suffering by himself provides guidance for proper course of action, often resulting in greater patient satisfaction and healing potentialities (Gooden et al., 2001). We will write a custom essay sample on Learning from the patient or any similar topic only for you Order Now   During this interaction, the healthcare professional establishes his presence by using a human care transaction mind-body-soul with another’s mind-body-soul in a lived moment. Presence has been defined as a relational style within healthcare professional interactions that involves being with, as well as doing with.   The core of this interaction is to learn and understand the circumstances of the situation and to direct the course of action to achieve the desired outcome of healing and recuperation in the part of the patient (Rachagan and Sharon, 2003; Hagihara A and Tarumi K, 2006).   In addition, the focused shared moments with the patient and his family teaches the healthcare professional to identify the key turning point necessary for patient’s healing process (Gore and Ogden, 1998; Street et al., 2003). The professional learns the needs of his patient by being fully present and consciously relating to his whole being, enabling the professional to use aesthetic ways of discovering the obstructions in the hidden pathways preventing the healing process (Murphy DD and Lam CL, 2002).   The healthcare professional plays a major role as a therapeutic agent by getting deeply involved with the situation using his inner energy of caring, being open and listening with solid awareness, and developing and sustaining a helping-trusting, authentic caring relationship (Ornstein, 1977; Heszen-Klemens and Lapinska E, 1984; Berry, 2007). Healthcare guidelines highlight that every healthcare professional is accountable for his decision and action and for maintaining competencies in every day of practice. This strong foundation requires that all nurses provide a therapeutic professional-patient relationship and provide care to patients under the scope of practice according to their needs, which will in turn, lead to significant outcomes (Clark, 2002).   Healthcare workers use different types of presence in order to learn from their patient, in order a therapeutic relationship and mutual understanding under any circumstance. References Berry PA (2007):   The absence of sadness: darker reflections on the doctor-patient relationship.   J. Med. Ethics 33(5):266-8. Clark PA (2002):   Confidentiality and the physician-patient relationship — ethical reflections from a surgical waiting room.   Med. Sci. Monit. 8(11):SR31-4. Gooden BR, Smith MJ, Tattersall SJ and Stockler MR (2001):   Hospitalised patients’ views on doctors and white coats.   Med. J. Aust. 175(4):219-22. Gore J and Ogden J (1998):   Developing, validating and consolidating the doctor-patient relationship: the patients’ views of a dynamic process.   Br. J. Gen. Pract. 48(432):1391-4. Hagihara A and Tarumi K (2006):   Doctor and patient perceptions of the level of doctor explanation and quality of patient-doctor communication.   Scand. J. Caring Sci. 20(2):143-50. Heszen-Klemens I and Lapinska E (1984):   Doctor-patient interaction, patients’ health behavior and effects of treatment.   Soc. Sci. Med. 19(1):9-18. Murphy DD and Lam CL (2002):   Functional needs: agreement between perception of rural patients and health professionals in China.   Occup. Ther. Int. 9(2):91-110. Ornstein PH (1977):   The family physician as a â€Å"therapeutic instrument†.   J. Fam. Pract. 4(4):659-61. Rachagan SS and Sharon K (2003):   The patient’s view.   Med J Malaysia. 58 Suppl A:86-101. Street RL Jr, Krupat E, Bell RA, Kravitz RL and Haidet P (2003):   Beliefs about control in the physician-patient relationship: effect on communication in medical encounters.   J. Gen. Intern. Med. 18(8):609-16. How to cite Learning from the patient, Essay examples